We Believe in a Zero-Waste World. And You Can, Too.
We are on a mission. Some may say that mission may be too hard, but reality is, we don’t have the time any longer to ignore it. Packaging of the past may have worked well, but a lack of consideration for end-of-life consequence and a lag in industry wide innovation and disruption have resulted in a world-wide humanitarian and planetary crisis. The series "Journey to a Zero-Waste World," has been developed to help create dialog and foster innovation and collaboration in the Consumer Goods Packaging (CPG) industry. We will cover major aspects of packaging, material, manufacturing, the supply chain and new technologies with one focused goal: Working together to move into a zero-waste future. - RCD PACKAGING INNOVATION. #ChangePackaging4Good.
Chapter 1. Let's Create a New Vision
Imagine a world where we eliminated all waste that hurts our land, water or air, and is not a threat to planetary, human, animal or plants.
Beautiful, right? This is called a zero-waste world.
A zero-waste world is not something that is so far out of our reach. A lot of work needs to happen and industry collaboration on all fronts is key. But it is doable. Many of us are now focused on making that beautiful world a reality. Understanding just what zero-waste world means the first step in creating this ideal state.
The devastation of our choice of conventional packaging is undeniable, and the forecast does not look good. With ____ of plastics entering the ocean each year, and ______, we know this can not continue. Many of us are left to wonder "how did we get here," and "how the heck to do we stop this speeding train from becoming our demise?"
Today, we have the opportunity to write a new future – one where we can deliver our products in a completely reinvented way that includes the entire life-cycle.
Pause, Reset, Renew.
Before we start the journey, we need to look at how we got here to understand and visualize where we want to go. Let’s start by visualizing an ideal state, not limited by what we think is possible.
[Doodle: treasure map – we are here…this is where we are going]
Visions of a Zero-Waste World
Clean air and water – with no plastic in our waterways or oceans.
Every trash can is replaced with a recycling bin and compost bin.
All products and packaging that enter into our lives are either fully recyclable or fully compostable, and we have strong end-markets for the materials after they are used.
Any product or packaging that can easily escape the system is made up of material that is not detrimental to the natural system, and actually provides nutrients to the natural cycle.
Last but not least, we must unite is this mission. A shared foundational knowledge about materials and mindful material management is the industry "norm."
This knowledge is taught in elementary schools around the world, just like we learn geography and math.
[ADD IMAGE OF THESE FOUR KEY TODOs: 1. Get real, 2. Establish New Design Criteria, 3. Build New Material Tech Platform, 4. Make Material Education a Top Priority]
Time to Get Real
We need to know where we are starting from and become grounded in the realities of today. It starts with:
The impact on this planet (negative externalities):Reyna
Our available infrastructure (manufacturing technologies and waste management systems):Reyna
Limits of the conventional materials we use today: Reyna
Establish New Design Criteria
We need to make decisions on what materials we will continue to let into our system, and establish new #designcriteria that includes guidance around designing for circularity (reuse, recycling or composting), and systematic elimination of toxins.
Build New Material Tech Platforms
As we evaluate the materials we use today, and the real limits of collection systems, we will come to find that there are some applications that will require new innovations and advancement of material technology. For example, for products and packaging (like flexible-film) that easily escape the system and end up in our ecosystems, these goods must be made out of materials that are not destructive to the natural environment. For these applications, we must build a new material technology platform – an evolution from the petroleum polymer structures we use today.
Make New Material Education Top Priority
We must make material education a top-priority so that we can all begin to discern what is healthy and not healthy from the perspective of our planet and its natural systems. If each of us understood where our materials came from, where they can go, and their impact on the environment and our health – we would be empowered to make better decisions for ourselves as consumers and for our businesses.
We are All in This Together
It's up to the entire supply chain to come together. Yes. These are big, system-level initiatives that require focus and collaboration. Yes, industry wide agreements must be made an implemented. But there is no double we can overcome the limitations of today and create a shared sense of direction that can bring innovation and ultimately better business value and environmental outcomes.
Simply put, when we work together, we can drive in the right direction and move our industry towards a zero-waste world. #ChangePackaging4Good
Check out our Zero-Waste Case Study. -Reyna ?